Assistant Brand Manager - Flavours Coca-Cola Kenya

The closing date is Wednesday, 8th August 2012

Support the Strategic Marketing Manager and Brand team in the delivery of long-term volume & profit flow and increase the long-term value of the brand.

Key Responsibilities

  • Supporting the marketing and brand team (40%): Applies & executes agreed marketing plans and procedures; ensures timely implementation and tracking of key projects; implements & monitors required tracking procedures to ensure proper execution of promotional activities; aadheres to quality standards across all brand initiatives; monitors plan execution in consistency with TCCC standards; provides support to bottlers in implementation; understands and applies KO Marketing process and procedures; support development and implementation of communication initiatives; Help protect integrity of brand/trademark.

  • Gathers and analyses brand performance data (20%): Monthly analysis of market share figures; quarterly analysis of BHT figures; Media schedule monitored and variances managed; Brand Health Monitor maintained and distributed; Brand History record maintained; monitor brand health; Conduct desk top research.

  • Supports the management of brand budgets (20%): Monitor DME and brand KBIs on monthly bases; follow finance SAP guidelines on DME tracking

  • Brand Management/administration (20%) - Manages Brand Office Administration.

Financial/Job Scope


  • Role has no financial accountability

  • Assist Brand Manager in tracking & reporting totals for: Unit cases, Gross Profit, DME, Brand Contribution

Organization Impact /Influence


  • Medium to Low Level Strategic/Operational Interaction with: Senior Brand Manager,Franchise Marketing Mgr Brand Mgr, Marketing/Operations Teams, supplier/agency account team

  • Nature and Purpose of the Interaction: Manage brand office administration and day-to-day issues; support the brand manager in the development and implementation of brand marketing plans to deliver sustainable system profit growth.

Supervisory Responsibitlies


  • Direct Reports ( Position Titles, not names): None

  • Supporting Service: None

Related Job Requirements/Qualifications

Technical Skills:


  • Control Brand Office Administration

  • Develop Brand Plan Inputs

  • Support Communication Activities (where relevant)

  • Implement Brand Promotional Activities

  • Advertising and research processes

  • Budgeting

Competencies (Leader of Self)

Drives Innovative Business Improvements

Balances Immediate and Long-Term Priorities

Delivers Results

Imports and Exports Good Ideas

Develops and Inspires Others

Lives the Values

Required Experience


  • 2 years brand marketing experience preferably in a FMCG environment.

  • Preferably participates in the Graduate/recruitment programme as an assistant for 2 years.

Educational Requirements

Bachelor’s Degree

Cultural Diversity


  • Has personal/professional skills suitable to work in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.

  • Fluent in English

Analysis


  • Business issue- – Collation & analysis at brand level across markets in geography; managing new processes and procedures

  • People issues – collaboration & teamwork within a virtual team

Judgement and Decision Making

See key duties/responsibilities

Travel Requirements

10% travel to key markets within the Franchises

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

Assistant Brand Manager - Flavours Coca-Cola Kenya Assistant Brand Manager - Flavours Coca-Cola Kenya Reviewed by Unknown on 9:04:00 AM Rating: 5

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