The closing date is Wednesday, 8th August 2012
Support the Strategic Marketing Manager and Brand team in the delivery of long-term volume & profit flow and increase the long-term value of the brand.
Key Responsibilities
- Supporting the marketing and brand team (40%): Applies & executes agreed marketing plans and procedures; ensures timely implementation and tracking of key projects; implements & monitors required tracking procedures to ensure proper execution of promotional activities; aadheres to quality standards across all brand initiatives; monitors plan execution in consistency with TCCC standards; provides support to bottlers in implementation; understands and applies KO Marketing process and procedures; support development and implementation of communication initiatives; Help protect integrity of brand/trademark.
- Gathers and analyses brand performance data (20%): Monthly analysis of market share figures; quarterly analysis of BHT figures; Media schedule monitored and variances managed; Brand Health Monitor maintained and distributed; Brand History record maintained; monitor brand health; Conduct desk top research.
- Supports the management of brand budgets (20%): Monitor DME and brand KBIs on monthly bases; follow finance SAP guidelines on DME tracking
- Brand Management/administration (20%) - Manages Brand Office Administration.
Financial/Job Scope
- Role has no financial accountability
- Assist Brand Manager in tracking & reporting totals for: Unit cases, Gross Profit, DME, Brand Contribution
Organization Impact /Influence
- Medium to Low Level Strategic/Operational Interaction with: Senior Brand Manager,Franchise Marketing Mgr Brand Mgr, Marketing/Operations Teams, supplier/agency account team
- Nature and Purpose of the Interaction: Manage brand office administration and day-to-day issues; support the brand manager in the development and implementation of brand marketing plans to deliver sustainable system profit growth.
Supervisory Responsibitlies
- Direct Reports ( Position Titles, not names): None
- Supporting Service: None
Related Job Requirements/Qualifications
Technical Skills:
- Control Brand Office Administration
- Develop Brand Plan Inputs
- Support Communication Activities (where relevant)
- Implement Brand Promotional Activities
- Advertising and research processes
- Budgeting
Competencies (Leader of Self)
Drives Innovative Business Improvements
Balances Immediate and Long-Term Priorities
Delivers Results
Imports and Exports Good Ideas
Develops and Inspires Others
Lives the Values
Required Experience
- 2 years brand marketing experience preferably in a FMCG environment.
- Preferably participates in the Graduate/recruitment programme as an assistant for 2 years.
Educational Requirements
Bachelor’s Degree
Cultural Diversity
- Has personal/professional skills suitable to work in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
- Fluent in English
Analysis
- Business issue- – Collation & analysis at brand level across markets in geography; managing new processes and procedures
- People issues – collaboration & teamwork within a virtual team
Judgement and Decision Making
See key duties/responsibilities
Travel Requirements
10% travel to key markets within the Franchises
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
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