Position Overview:
Job Objective:
To lead, align, and steward the Coca-Cola system along business strategies, grounded in our mission and vision. Through these strategies seek to consistently deliver sustainable growth in system profit and to motivate individual members of the system to invest the resources and develop the capabilities required to realize/accomplish these strategies through planning and directing all bottler field activities, attaining sales targets, evaluating program implementation, results and recommending constructive measures to MDMs to maximize profitable sales volume.
The Operations Director is responsible for coordinating and integrating the work of other Coca-Cola functions to ensure that the complete package is delivered to the bottler on time in such a way that the program can be readily executed in the market. Thus the Operations Director represents the Franchise bottlers to the Coca-Cola organization, and “stands their corner”.
Key Results Areas:
Provide overall leadership to the Franchise Area. Lead ,coach, or delegate MDMs where appropriate in below areas :
1) Develop Annual Business Plan and achieve annual business targets
Get aligned with local bottler on the strategies, annual business targets and annual DMI budget.
Secure the compliance and execution of the business plan via effectively using various information.
Diagnose issues and drive action plans of local bottler to make sure business is running on track.
2) Explore local opportunities
Identify significant unexploited market opportunities and recommend plans on how to seize them
Introduce best practices of examples to local bottler to enhance system’s ability.
Find and direct KO resource to support bottler to capture the opportunities for a faster growth
3) Understand the local consumers and customers
Be totally up-to-date with all relevant local consumers, customers and competitive trend
Regularly feed up latest market information to the system and interpret all research data to derive implication
Lead the process of local insight development
In the Market for achieving operational improvements & best in class market execution, bridging between BU & Bottler Leadership Team to plan and execute programs endorsed by the Franchise GM
Monitor bottler performance and identify bigger opportunities within the Franchise Areas
Work in conjunction with other China BU functions to align strategy and resources
Engage and influence Bottler Head Office and Bottler GM for best-in-class local implementation based on superior consumer insights and an understanding of the industry landscape.
Support the bottlers with winning consumer marketing, trade, channel, cold drink, CSS, RGM and other programs that they can readily use to drive growth and increase value.
Work with the bottlers to provide national, regional and local key customers with superior levels of customer service that create value for all parties.
Financial Custodian of the Franchise Area
Within budget restraint, ,ensure that the Franchise Area structure and resources are sufficient to achieve the targets
Ensure that the Franchise Area has an adequate system of financial control and that an appropriate system of internal controls is maintained.
Develop people and system capability and ensure a productive relationship with the bottlers at all levels
Build a strong team capable of working with the bottlers effectively to realize business targets. Develop the capability of team members by effective coaching, on-job-training and working with HR to ensure sustainable succession planning in place for critical roles
Assist and support the bottlers in building capability within their organizations.
Ensure that at all levels relationships with the bottlers are constructive and collaborative, and that Company/bottler interaction is focused on the need to win in the market and to create value for the system as a whole.
Operate as a senior member of the Region Franchises to represent in various business settings as required
Represent the Company and the system to external constituencies (consumers, customers, government, the media, the community etc) in the Franchise Area.
Represent the Region in BU counsels, and providing input to BU deliberations that will benefit the BU as a whole.
Job Requirements / Qualifications:
Core Competency:
• Drive Innovative Business Improvements
• Balances Immediate and Long-Term Priorities
• Delivers Results
• Imports and Exports Good Ideas
• Develops and Inspires Others
• Lives the Values
Functional Competency:
• Business Savvy (Expert)
• Strategic Perspective (Proficient)
• Analytical Thinking (Expert)
• Negotiation (Expert)
• Execution (Expert)
• Aligning the System (Proficient)
• Adaptation (Expert)
Judgement and Decision Making:
Operations Director, who has the capability and authority to identify, act and execute agreed plans within the Franchise Areas. Responsibilities are typically stated as broad goals or areas of accountability. There is substantial latitude in determine how to accomplish goals.
Knowledge & Experience:
More than 8 years business experience, among which min. 5 years in a managerial role, preferably in an international Company
In depth understanding, knowledge and practical experience in consumer marketing
In depth understanding, knowledge and experience in bottling operations
Education & Professional Qualification:
• Minimum Bachelor degree , MBA a plus
Language Requirements:
Excellent written and oral English & Chinese skills
Travel Requirements:
An Operations Director should be spending 50% of his/her time in Market with his/her team and/or bottler team
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Relocation costs are not provided for this job. By applying for this job, candidates understand and acknowledge that the Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.
Operations Director, Shanghai
Operations Director, Shanghai
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