Position Overview:
Key Duties/Responsibilities:
1. Lead development of shopper insights to effectively engage shoppers with relevant propositions that ultimately convert shoppers into buyers
2. Challenge thinking to find significant efficiencies and effectiveness milestones in retail and home tracking
3. Develop customer and key accounts insights to lead the KO System to sustainably be the most preferred beverage partner
4. Lead LAG in Shopper Council to leverage on MS&I Global Knowledge, transforming it into local capabilities
5. Develop required insights for Shopper Marketing Charters that are leaded by Mexico Division – 10%
6. Drive knowledge to support portfolio and immediate consumption strategies
7. Co-lead the Research Capability building, both internally (K&I team) and externally (research agencies)
Related Job Requirements/Qualifications:
Key job requirements/qualifications:
• Relevant work experience in Knowledge & Insights (+7years)
• Relevant work experience with Shopper Marketing & Customer Insights (at least 3 years)
• Experience in managing relationship with commercial partners and research suppliers
• Knowledge of commercial dynamics and strategy
• Experience in managing direct reports and indirect business teams
• Knowledge of consumer insights
• Experience in complex project management
• High cross-functional working ethics
• Entrepreneurial spirit
Technical and Professional Skills:
• Experience in research protocols related to Shopper Marketing & Customer insights
• Skills for leading frontier quantitative and qualitative research
Key Competences:
• Strategic thinking
• Analytic proficiency
• Drives innovation
• Network builder
• Leadership
• Negotiation
• Agency + direct report management/development
• Leveraging team capabilities
Educational Requirements:
• Business Administration
• Marketing
• Social Sciences, Communication or Sociology
• Actuary or Engineering
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Relocation costs are not provided for this job. By applying for this job, candidates understand and acknowledge that the Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.
MX-Research Shopper Sr. Manager | Mexico |
MX-Research Shopper Sr. Manager Mexico
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