Sales and Marketing Manager

Dynamic People Consulting is recruiting for a Sales and Marketing Manager for one of its clients.

Job Objective / Summary

To coordinate the activities of the products and to provide up to date market dynamics and after sales service.

Description of Duties
  • Identify and analyze an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
  • Set goals for market share and growth
  • Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
  • Make decisions regarding products such as labeling or packaging
  • Undertake new-product development
  • Determine a pricing approach
  • Ensuring product availability at all levels of distribution
  • Carrying out market research and analysis of consumer needs
  • Monitoring distributor performance
  • Manage distribution channels such as shops and wholesalers
  • Make decisions regarding the distribution of products (such as taking of orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • Develop plans in relation to advertising, sales promotion, public relations, personal selling and sales management
  • Undertake marketing audits to monitor sales performance.
  • Working with, and gaining the co-operation of people in specialist areas such as technical experts, production managers, accountants and advertising agents.
  • In liaison with the General Manager, develop the company's advertising strategy and liaise with advertising agencies to create the company product or image,
  • Prepare budgets and develop promotional and sales support materials.
  • Maintain and direct the product's image in the market, decide which new products meet market trends and those that need to be phased out.
  • Coordinate and develop the marketing activities of the company over the Internet, email and other electronic mediums, including online promotion, sales and communication.
  • Plan and coordinate the activities of the sales team,
  • Monitoring performance of all Sales representatives,
  • Interlinking the department with other departments,
  • Control product distribution, monitor budget achievement,
  • Formulation and evaluation of sales targets,
  • Soliciting for business in new and untapped markets,
  • Liaising with merchandisers for market feedback
  • Train and motivate personnel, and prepare forecasts marketing communications, direct marketing and telemarketing.
  • To carry out any other duties that may be assigned by the Management from time to time.
Professional Qualifications
  • Bachelor of Commerce-Marketing
  • MBA Marketing major
  • Five years progressive working experience in advertising, sales and marketing
  • Documentation of brochures sales kits and product journal
  • Market research
  • Experience in product launches, branding, exhibitions, road shows.
  • Customer care skills
  • Above average data entry and transaction speed.
  • Telemarketing
Personal Traits, Qualities and Aptitudes
  • Great interpersonal skills
  • Perform a variety of duties often changing from one task to another of a different nature without loss of efficiency or composure.
  • Accept responsibility for the direction, control and planning of an activity
  • Works with minimal supervision
  • Relate to others in a manner that creates a sense of teamwork and co-operation
  • Maintain effective communication with your colleagues, both junior and senior
If you meet the above qualifications please send a cover letter stating your current salary and expected salary together with a recent curriculum vitae to recruitment@dpckenya.com, by 24th of August 2011
Sales and Marketing Manager Sales and Marketing Manager Reviewed by Unknown on 1:14:00 AM Rating: 5

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