Design of Sports Tourism Strategy for Barbados

Reference: PX/BRB/0479
Location: Barbados
Duration: 80 person days or 16 person weeks over the period October 2011 to June 2012
Closing Date: 31 Aug 2011

Background

The Commonwealth Secretariat is providing assistance to the Ministry of Tourism of Barbados to design a strategy that will enable Barbados develop its potential in sports tourism.

Scope of work

The successful consultants will conduct the following work:

Inception phase

  • Hold an inception meeting with the Ministry of Tourism and the Commonwealth Secretariat. The meeting will validate the Terms of Reference, identify necessary stakeholders, identify necessary information and documents required to assist the assessment phase and agree on a work plan.
  • Prepare and submit an Inception Report highlighting key issues and the way forward on the project.

Assessment phase

  • Conduct the first consultative workshop to launch the project, introduce project to stakeholders and get initial views, and establish contact with stakeholders for follow up meetings.
  • Assessment of the sports tourism product of Barbados in order to identify strengths, weaknesses, opportunities and threats. This will include an assessment of the policy and regulatory framework, investment climate and auxiliary services and other areas considered relevant to sports tourism. The two main and direct policy frameworks that affect sports tourism in Barbados are the tourism policy and the sports development policy. The project will assess the two policies and their accompanying strategic plans to identify how they impact on sports tourism.
  • Assessment of links/partnerships between the tourism and sports industries in Barbados.
  • Assessment of the country’s sports tourism product offer including regular sporting events which Barbados hosts and challenges faced in hosting. It will be useful to look at any reviews and evaluations of some of the main sporting events Barbados has hosted in the past.
  • Assessment of Barbados’ competitiveness in sports tourism in relation to other similar destinations that are promoting sports tourism. Assessment of short and long term benefits of investing in sports tourism to the country and its people. Existing infrastructure investments in sport will be assessed in order to guide Barbados on the type of market segments to focus on.
  • Consultations with stakeholders will be conducted through meetings with individuals and focus groups. Two national workshops will be held.
  • Prepare and submit an Assessment Report.

Strategy design phase

  • Based on the findings of the assessment phase, design a strategy which will recommend actions required to improve the enabling environment for developing a niche in sports tourism. The areas of action should include the policy and regulatory framework, investment climate and auxiliary services and other areas considered relevant to sports tourism.
  • Design an implementation plan for recommended actions.
  • International trends and good practices in sports tourism relevant to Barbados will be reviewed and lessons drawn out to share with Barbados.
  • Submit a draft sports tourism strategy and implementation plan.
  • Conduct a second consultative workshop to present and discuss the draft strategy and implementation plan.
  • Based on feedback from the second consultative workshop, finalize the strategy and implementation plan.

Strategy implementation assessment phase

  • Visit Barbados 5 or 6 months after submission of final sports tourism strategy, to assess implementation.
  • Prepare and submit an Implementation Assessment Report.

Key deliverables

The successful consultants will be required to deliver the following:

  • Inception Report
  • Assessment Report
  • Draft Sports Tourism Strategy and Implementation Plan
  • Final Sports Tourism Strategy and Implementation Plan
  • Implementation Assessment Report

Level of effort and duration

Sixteen person weeks over a period of nine months. The first three phases should be conducted between October 2011 and January 2012. The last phase should be conducted in June 2012.

Project budget

Commonwealth Secretariat has allocated an all inclusive budget of £38,900 for engaging consultancy services. The all inclusive budget will cover maximum professional fees of £1,500 per week, five economy class air tickets to Barbados and daily subsistence allowance while in Barbados. Costs relating to organizing two national workshops will be borne by the Commonwealth Secretariat and should therefore not be included in the proposed budget.

Required experience and qualifications

Interested consultants must possess the following:

  • Experience in sports tourism which should include experience in providing consultancy/advisory services to governments.
  • Minimum of a University Masters degree.

Preparation of proposals

Proposals should clearly indicate the following:

  • Methodology proposed to undertake activities outlined in the scope of work.
  • Proposed work plan and milestones.
  • Proposed budget with all costs components clearly broken down. This should not include the cost of holding public and stakeholder consultations as these will be funded separately by the Commonwealth Secretariat.
  • Detailed CVs of the proposed two consultants clearly indicating the experience and qualifications required for this assignment.
  • The role to be played by each proposed team member.

Reporting arrangements

The successful consultant will sign a contract with Commonwealth Secretariat which will be responsible for making contractual payments to successful the consulting team.

The lead organization in Barbados will be the Ministry of Tourism and will be responsible for coordinating in-country activities.

Submission of proposals

The deadline for submission of proposals is 2359 hours BST on Wednesday, 31 August 2011. Proposals should be marked to the attention of:

Mr James Lek
Human Resources
Commonwealth Secretariat
Email: j.lek@commonwealth.int

Download the Terms of Reference

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